Logo Design and Branding
When Benjamin contacted us with his idea of creating the branding, he wanted to convey that leCab/myCar is a friendly chauffeur service and would like the message to be delivered is “Happy Customer”. Keeping that as the concept in mind we created more than 6 ideas and we got a clear winner.
Print and Branding
We went on to create all of their marketing collaterals after the logo design from stationery, tariff cards, vouchers, car vinyls, tags, badges to hoarding designs.
Mobile Application
Optimal usability, accessibility, engagement, and overall user experience were the key points we had while creating their mobile app. And it came out exactly the way we both expected.
Colours
We wanted the colors to truly reflect the brand, connect with the audience. myCar being an eco-friendly service, green did the job.
Logo Design and Branding
leCab is the ideal app for booking your VTC rides, either on-demand or in advance. Founded in 2012, on a fairly simple idea: to provide Paris with an alternative to taxis and personal cars, by developing a comfortable, economical and reliable service.
Colours
To achieve comfort, economical and reliable, the palette we went was orange and later it was updated to blue when we got into v2.0.
Typography
Punto Pago provides multiple services, including payments, spendings control and fast delivery marketplace
Words from the Client
Working with Shihab and his team is an experience, They are very professional, knowledgable and funny. The results they bring to your vision will be more than you imagine! They helped us build our brand LeCab. We really look forward working with them in the future.