Logo Design and Branding
When Benjamin reached out about branding, he wanted leCab/myCar to feel like a friendly chauffeur service—basically, “Happy Transportation.” With that in mind, we came up with six-plus ideas and landed on a clear winner!
Print and Branding
After designing their logo, we took things further—creating all their marketing materials, from stationery and vouchers to car vinyls and hoardings.
Mobile Application
We focused on making their mobile app super easy to use, accessible, and engaging—basically, the best user experience possible. And guess what? It turned out just like we both envisioned!
Colours
We wanted the colors to really match the brand and vibe with the audience. Since myCar’s all about being eco-friendly, this bold lime green was the perfect fit!
Logo Design and Branding
leCab is your go-to app for booking VTC rides, whether on-demand or in advance. Launched in 2012, it was built on a simple idea—offering Paris a comfortable, affordable, and reliable alternative to taxis and personal cars.
Colours
For a comfy, budget-friendly, and reliable vibe, we first went with orange. Later, when we hit v2.0, we upgraded to blue.
Typography
After a quick debate, we went with 'SF Pro Display' for that clean, professional look.
Words from the Client
Working with Shihab and his team is an experience, They are very professional, knowledgable and funny. The results they bring to your vision will be more than you imagine! They helped us build our brand LeCab. We really look forward working with them in the future.